and then, you know, a week later we screened at the pentagon hosted by the u.s. army surgeon general. she said this film will propel us to change the way we practice medicine in this country. that's powerful stuff. what i'm most optimistic it about is that we -- i don't know if we can wait for change to happen in washington. i don't know if we can wait for national change. what i'm most optimistic about is change lapping at a local level, compluent by compluent, hospital by hospital, clinic by clinic. >> final clip for our discussion, dr. aaron martin and also dr. nissen from the cleveland clinic. >> from the commercials on television, why wait? we can just take a pill right now. >> when i watch the networks, half the ads are for pharmaceutical agents. that is not true in canada, france, or germany. the only other country, by the way is new zealand. new zealand and america are the only countries where you can advertise prescription drugs. what does that do? the ads always end with the same phrase, "ask your dr." and they do. and doctors wanting to please their pa